Marketing is based on mathematics and mathematics enables marketing

15.05.2020 Mattia De Nadai Marketing

You’re right but at the end…what is marketing?

Well, if you’re interested in Marketing and/or you’re willing to operate with it you have to start from the beginning. Tools, platforms, ideas, creativity, research are all ingredients to be mixed together and by doing so cook the best recipe for you Marketing activity; but to understand a phenomenon you must first from understanding the definition, the observation which helps the operator to find scope and values. Physicians observe changes from status 1 to status 2…let’s start from understanding what a “status" is.

As Marketing, Wikipedia describes it as follows:

“Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. Marketers can direct product to other businesses (B2B marketing) or directly to consumers (B2C marketing).

Regardless of who is being marketed to, several factors, including the perspective the marketers will use. These market orientations determine how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be sold. This can in turn be affected by the environment surrounding the product, the results of marketing research and market research, and the characteristics of the product's target market.”


Let’s unpack its components and concepts:

“It is the business process of identifying, anticipating and satisfying customers' needs and wants”.

Each individual is unique, different from all others, with its way of thinking, acting and living. This could be seen as an impossibility  for marketing operators to study one by one all people (customers?) who live in this world. But at the same time we can group users  in clusters which have in common specific reactions to stimulus and patterns. We exchange ideas and influence each other in our decisions, moves and actions. That’s why first step to communicate something it’s about measuring and understanding how each ground of individuals share thoughts and how they react. Statistics is the way to foresee the future and the language used to do that is mathematics.

Why statistics?

Someone said “Statistics is the closest tool to predict the future”.

Luxyfer started from that.

Our engineers and managers understood the potential of deep analysis, scaling operations  that crunch billions of data, and, by doing so, spot patterns of decisions-making.

Mathematics and artificial intelligence make quantitative and qualitative researches powerful buckets that contain infinite signs, suggestions and insights to be analysed and actioned.


Did you say Artificial Intelligence?

Everybody knows humans’ minds are incredibly powerful calculators.

They allow massive analyse of stimuluses, complex calculations and fantasy to describe people behaviors.

But humans are weak. And human brain has to be trained and stimulated continuously to exploit its full potential (you’d also need decades of practice and Yoga stuff, isn’t it?)

That’s why we invented Artificial Intelligence: calculators that mimic humans in “studying things”.

But machines are machines, and so far there’s no robotics that owns a so - insightsful - fantasious - colored - overarching mind to take scientists place.

That’s why Luxyfer leverage the perfect mix of human-machine entanglement which commands our marketing decisions.

Our Artificial Intelligence crunches oceanwide data pools and by doing so can create millions of black-and-white pictures…Luxyfer people add colours to them and take decisions.

Simple as an apple.