What some businesses and marketers usually ask to grab the real the power of video SEO. Here some Frequently Asked Questions.

 

The main requirements and challenges that marketers must face to emerge in an increasingly competitive environment such as Google's SERPs.

 

 

Youtube SEO? Long-Tail queries? Rich Snippet? Organic climbing? Google SERP?

 

Below is a collection of the most frequent doubts and questions that Luxyfer is required to answer in order to maintain a

high quality of service.

 

 

1 – Does Luxyfer optimization work on Social Media platform (YouTube, Facebook…)?

No, Luxyfer algorithm is based on schema.org dictionary and it optimizes video contents available on search engines, where the potential audience is much higher than on a specific platform or website.


2 – Why would I prefer Luxyfer to YouTube?

You don't have to choose between one or another platform. We suggest to consider both ways, for the following reasons:

  1. YouTube is a video streaming platform, not a video SEO one. Being the website with the highest number of accesses, it is important to implement a video strategy also on YouTube.
     
  2. Luxyfer provides a code to be embedded in your properties which is for sure more optimized than the one uploaded on YouTube, where you can only define title, description and tag, while Luxyfer injects thousands of meta tags, structured data, mark up and SEO properties in the video backend.
     
  3. Within Luxyfer platform there's no additional or toxic advertising at all.
     
  4. Within your Luxyfer landing page there are no competitor suggested products or other content which may shade your brand.
     


3 – Can you take a set of keywords and boost a video on top of the SERP for all of them?

We can optimize the video and inject meta data to boost it for those set of keywords. The ranking time and exact position depend on the competition and it may change for different users and devices.



4 – Is it possible to upload a powered video in a property different from Luxyfer?

Yes, considering the following constrains:

  1. Luxyfer needs to receive information about main goals of clients marketing campaign.
     
  2. Video player must be Luxyfer's (Fluid Player).
     
  3. There are 2 components that affect the positioning of the video in the SERPs: the information injected into the back end and the on-site parameters such as structure and composition of the site, which in the case of the Luxyfer client domain cannot impact 100% as in Luxyfer.com; it is therefore not possible to guarantee a result on a digital property for whose management Luxyfer is not totally accountable and responsible.

 

Technical requirements

 

1 – What are the guidelines for title, description and CTA?

The titles are limited to 250 characters while descriptions are limited to 1000 characters. Regarding the content, we suggest to insert as much relevant keywords and Title + Description as possible in order to avoid any copy & paste from other web contents. Regarding “Call to Action”, you don’t have a maximum length, even if we suggest to be concise to better engage the clients. The button is customizable in terms of color, content and link.
 

2 – To which extent Luxyfer landing page can be customized?

Our clients can customize their Luxyfer pages in many ways, including background color, background theme, fonts, number of CTAs and the player. The structure of the page cannot be changed to avoid SEO inefficiency.
 

3 – What is the suggested number of keywords and queries for campaign?

It depends on the type of campaign, but the range goes from 10 to 100 keywords or queries.
 

4 – What are the ideal video format, video length and number of videos?

The video should be in a MP4 format, with 16:9 aspect ratio, size below 60MB and a length below 3 minutes to speed up contents download and improve SEO responsiveness.


 

Results
 

1 – How can I verify the real optimization of a video?

You can verify SEO enhancements comparing the metatags available before and after Luxyfer optimization, using a SEO checker tool like Google’s Rich Results Test.


2 – How long will the video take to reach first positions in the SERP?

The time needed to climb the SERP goes from 20 days to 2 months and it depends on the frequency of Google crawlers to detect new indexed contents.


3 – What happens if Google releases an algorithm update?

The impact depends on the kind of update. We will be impacted like every other website. Since our videos are highly optimized we mostly likely will be impacted positively by an update. If any change to Luxyfer algorithm is required, we take action at central level on the server, so every video will be automatically updated in a scalable way.