The "Video SEO Journal" is the Bible of trends influencing Luxyfer's optimization

Cookiegeddon… is video SEO the answer?

After the announcement some time ago, Apple has enforced a privacy update that could be considered an industry game changer ...

How much budget should I allocate on SEO?

One of the most common and frequent question made by marketers, in particular during annual planning discussions, regards the allocation of annual budget on the marketing levers, and in particular on SEO activities.

Luxyfer: a game changer for small business awareness

Luxyfer is not only an elite solution but it can also become a fundamental driver for the online presence of the SME business. Often, in the Google SERPs, it is difficult to undermine ...

Best way to cover long-tail queries

Most of the investments in SERPs are allocated on Search Paid campaigns. These are mainly focused on showing the contents of a specific marketing campaign for those queries that are massively searched on a monthly level.

Video Content to boost traffic?

Digital maketers know how to boost traffic to their website. Text link, site link, banners and native ads are some of the tools each traffic generation manager usually use. Traditionally video contents are placed on the top of the marketing...

Paid vs Organic? no, paid + organic - Video Strategy

What are the main macro strategies I have to use if I want people to watch my videos? What do I have to do to spend my marketing budget well in order to get the best of every euro I invest?

Youtube vs The World… Video spaces on web

During a Competition, a debate, a trial, the judge must be impartial, not emotionally involved. If you compete with someone, both parts aim to have a. real and fair referee to apply the roles of game and ensure pure meritocracy.

Is Video SEO Equal to Youtube SEO?

As a video SEO focused company, during the development of our video optimization platform, we asked ourselves this question multiple times: in order to do video SEO, do we have to optimize videos on YouTube? 

Video seo on serp Massive organic climbing

It’s been said that a video is worth 1,000 images (or more?) and worldwide industries have surfed and exploited this psyco-cognitive fact.

How searches have been changed during last years

What is the job of milkshake? In 1991 the words first website was launched and it represents a key milestone in the way of using and enhancing our general knowledge.

My clicks are better than yours

I want it that way exactly that way. We all know what we want. I always dreamt that type of car, makeup, drink, furniture or specific service. I’ve been told that that product is perfect for my case or I exactly know my need for my issue

Why we decided to optimize video marketing. how we developed our video seo tool

What is the job of a milkshake? This is how Clay Christensen, professor at Harvard Business School, explains his theory of the “Jobs to Be Done”.

Marketing is based on mathematics and mathematics enables marketing

You’re right but at the end... what is marketing? Well, if you’re interested in Marketing and/or you’re willing to operate with it you have to start from the beginning.

The importance of being SEO friendly. Give Cesar what Cesar wants

People desire things. Consumers purchase dreams. Nothing is stronger than willing. This is not a philosophical lesson but we always have to analyse phenomenons from a zoomed-out prospective.